Forty years ago, Resheda Hagen faced a challenge that countless moms know all too well. After having her first child, she experienced painful, cracked nipples with each feeding, with no reliable relief in sight and no community to turn to for advice.

She discovered a miracle ingredient in lanolin, but knew it needed to be safe for both mom and baby. So, she pioneered an ultra-purification process creating a natural balm that eased her pain and allowed her to fully embrace her time with her baby.

Realizing how many moms struggled in silence, she felt called to act. She founded Lansinoh to ease their physical pain and ensure no mom ever felt as alone as she had.

Starting a company as a woman in that era wasn't easy, but Resheda's determination was unbreakable. Her focus wasn't on putting herself in the spotlight but on giving attention to moms everywhere. And today, her spirit live son in every Lansinoh product, each one a reminder that moms are never alone on this journey-just as Resheda intended.